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How to Scale Your Agency with Productized Marketing Services

Duct Tape Marketing

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

To leverage this feature, you merely need to go to your Facebook Commerce Manager settings , link your Facebook and Instagram Business pages to each other, and enable your Shop on your Instagram Business profile so your visitors will see a View Shop button. Takeaways for Marketers.

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How communication issues prevent you from getting buy-in for SEO

Search Engine Land

To find out why this happens, and whether that gut feeling is actually true, I spoke to fellow marketing practitioners as well as people who have crossed over to the other side – marketers who turned into CROs and CEOs themselves. Executives do indeed doubt whether marketing departments are actually doing useful work.

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Adobe’s roadmap for B2B, CDP and product analytics

Martech

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. Conversational marketing (e.g., Email marketing with content updates.

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Marketing Automation in Numbers

Markinblog

This reduces manual conversion processes and makes marketing easier. How Marketing Automation Affects Sales Productivity? Marketing automation drives a 14.5% increase in sales productivity. reduction in the market overhead. From the research results, it is clear marketing drives CRM ROI.