Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. What gets measured gets managed, so make sure you have the proper tracking systems in place before you even go live with your landing pages.

User-Generated

Martech

AUGUST 8, 2025

These multidisciplinary units bring together marketing and technology specialists to manage creative processes. MOps manages scheduling. Report through distinct management layers. MOps may manage CRM and campaign automation tools. Copywriters. CRM managers. IT oversees platform selection.

Transform

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. B2B Email Marketing Tips from the Experts Ive managed email marketing at a startup, a financial services company, and a university. List management is the boring part.

Email Marketing

Backlinko

MARCH 26, 2025

This gives you complete control but requires more hands-on management. Heres how to use it: Enter a broad keyword, such as CRM software. Bidding Strategy Your bidding strategy can affect your Google keyword costs: Manual bidding: You set the maximum amount you’re willing to pay for each click. Click Search. On a limited budget?

Price

Martech

APRIL 14, 2025

Team Expected use cases Unexpected use cases Marketing management Clear alignment with management and data use cases such as dashboards, data integration and sourcing matching their strategic and oversight role. Sales Strong fit with sales and commerce: personalization, proposals and CRM support. Marketing managers.

CRM

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Roland Jakob , managing partner of BlazeKin Media, says, “The most effective lead generation idea I‘ve encountered is the strategic use of personalized content marketing. conversion.

User-Generated

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management

Lynton Web

FEBRUARY 7, 2025

Sales teams must manage extensive technical specifications, coordinate with engineering departments, track long-term customer relationships, and navigate complex approval processes while maintaining the agility to respond quickly to market opportunities.

Transform

Use Insider

OCTOBER 24, 2024

But for most brands, this data is scattered in disconnected systems, e.g., an email marketing tool (like Klaviyo), a CRM (like Salesforce), a customer service platform (like Zendesk), and so on. Program management. As a result, crucial data becomes siloed off. DynamicYield DynamicYield is an experience optimization platform.

eCommerce

Backlinko

JUNE 23, 2025

Conversion copywriting AI Funnel optimization for SaaS and ecommerce Then, I defined my brand voice and target audience. Not ideal for broader marketing tasks No analytics or cross-platform ad management like you’d find in tools like Semrush 4. Its AI assistant helps you create a social media calendar without hours of brainstorming.

User-Generated

Duct Tape Marketing

APRIL 9, 2025

Partner/Reseller Programs (Software Ecosystems): These programs affiliate you with a software or platform (for example, a CRM, marketing automation tool, or analytics software). The format often includes online training modules and a partner community; support comes from the vendor (account managers, sales resources, etc.).

CMO

Campaign Monitor

MAY 30, 2025

5 (5000+ reviews) ActiveCampaign Businesses focused on sales automation Deep CRM integration and sales workflows $15/month 4.5/5 5 (13,000+ reviews) Constant Contact Event marketers and nonprofits Built-in event management tools Free Plan; Paid from $12/month 4.1/5 5 (600+ reviews) What’s “wrong” with ConvertKit? (TL;DR)

Price

Backlinko

MAY 12, 2025

PPC Tool Best for Price Semrush Advertising Toolkit All-in-one PPC campaign management Starts at $139.95/month. Google Ads Editor Bulk editing & offline ad campaign management Free Optmyzr Enterprise-level PPC automation and tracking Starts at $249/month. Lets say you’re managing PPC for Monday.com.

Price

Hubspot Marketing

SEPTEMBER 6, 2024

Pros Easily integrates into your CRM. What I like: If you’re already using the HubSpot CRM, using Content Hub for marketing- and content-related purposes makes sense. I like that all aspects of your ecommerce business, from sales to content creation to customer outreach, are housed in one customer-focused CRM. Churn management.

eCommerce

Hubspot Marketing

JUNE 18, 2025

You see immediate value delivery, can manage onboarding yourself, and learn as you use the product. What made it work was constant iteration A/B testing messaging at each funnel stage, suppressing low-value audiences, and coordinating ad creatives to match CRM lifecycle stages.

User-Generated

Orbit Media Studios

FEBRUARY 10, 2025

Integrations also range greatly from simple CRM syncing to custom API development for complex systems. Content management : How your site is managed and updated will play a large role in UX as well as your own teams ability to produce quality content. Ready to explore the right options for your next website project?

SEO

Buffer Marketing

SEPTEMBER 2, 2024

Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list. At a glance: The 7 best social media management tools (and various alternatives) Click on one of the tools below to jump to a section, or scroll on for a big-picture overview in the table. Free forever for up to 3 channels.

Management

Rock Content

FEBRUARY 3, 2021

And client-oriented copywriting will help with this. What is customer-centric copywriting? Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user. Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user.

Copywriting

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. What is AI Copywriting? Choosing the AI Tool for You What is AI copywriting?

Copywriting

Unbounce

MARCH 10, 2022

AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Features: Manage all client ad accounts from one dashboard Client onboarding portal to gather account permissions Automated white label reporting.

Copywriting

Martech

APRIL 7, 2023

SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. Widewail has added ChatGPT to its customer review and reputation management systems.

Product

Martech

MARCH 28, 2024

We’re all guilty of spending a significant portion of our time managing our calendars, messaging apps and meetings instead of doing the work we need to do. AI assistants like Motion and Clockwise will help you manage your calendar and to-do lists, freeing up that time for valuable work.

Copywriting

Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. Key features: Generate blog, marketing, and email copy. Learn more or sign up here.

Transform

Hubspot Marketing

MARCH 12, 2019

It all plugs naturally into HubSpot’s free CRM , or you can easily integrate with your CRM, email tool, or customer data platform of choice. So even if you're not a world-class copywriter , you can still get responses. As for installing it, it’s a lot easier than doing form tracking manually in something like Google Tag Manager.

User-Generated

Hubspot Marketing

MAY 16, 2023

Here, we'll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more. Manav Monga , Co-Founder and Head of Product Management at Heymarket , believes AI can give customer service teams a huge lift. Managing your calendar and inbox. Email is a common time sink for marketers.

CRM

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. your website, CRM). Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time.

Copywriting

Hubspot Marketing

FEBRUARY 27, 2019

From there, you'll be prompted to create a LinkedIn Campaign Manager account (if you haven’t yet). On your dashboard — or "Campaign Manager," as it's formally called — you'll see a call-to-action (CTA) to “Create campaign.” For more help on implementing and managing your LinkedIn Conversions, visit their help page here.

CRM

Martech

SEPTEMBER 18, 2023

Q: We’re at a HubSpot conference, so I know that’s your CRM. I’m not a copywriter by any means, most salespeople aren’t, but I think that’s where it’s sparking creativity. They also want it to be able to provide career advancement opportunities. What parts of it do you use the most? A: Messaging.

Manufacturing

Martech

JULY 27, 2023

s new generative copywriting tool is designed to let small businesses ensure all marketing content is written in brand voice and tone. KnowledgeLake is using its Intuitive AI for both the enterprise content management platform and KnowledgeLake StreamLine Solutions solution. The tool then uses the brand voice in the copy.

Copywriting

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. For example, Sprout Social helps you manage inboxes across social platforms, monitor and manage ratings, handle paid promotions and it integrates with other tools in your stack.

Social Media Marketing

Neil Patel

NOVEMBER 7, 2020

These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. 2 InboxArmy – best for full-service email management. The company applies top-notch SaaS copywriting skills to craft relationship-based email sequences to keep customers happy. #4

Email Marketing

Hubspot Marketing

MAY 16, 2023

Further, AI can help pull data from your CRM to ensure personalized messaging. This AI bot uses chat-based commands to interact with your CRM data, so you know the full history of any client you contact. Price: Free Best for: Marketers and copywriters What we love: Content assistant can help you optimize your text for SEO.

Price

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

Digital Marketing

Pam Didner

SEPTEMBER 16, 2020

Roles based on management scope: Individual Contributor. Supporting Sales Based On Management Scope: As an individual contributor: The best way to start is to clearly understand your own roles and responsibilities. Are you managing social media channels? VP of Marketing or CMO. Event Marketing. Social Media. Demand Generation.

CRM

CXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Google Analytics and CRM) used to track them.

Marketing

Neil Patel

NOVEMBER 5, 2020

It takes a ton of work to set up and manage these tools correctly. Without the right tool and data management, different sales reps will follow up with different people. I’ve built and managed enormous content machines for countless businesses over the years. I wish it was that simple. Do they have in-house, diversified experts?

Marketing