Neil Patel

DECEMBER 3, 2020

In the digital marketing world, this could be an ebook, a checklist, or other forms of relevant content promoted to the audience whose emails you’re targeting. Thought Leadership. We all get enough spam as it is. Similarly, most people would only subscribe to your email list in exchange for something valuable.

Email Marketing 142

Email Marketing eCommerce Marketers Marketing 142

Pam Didner

APRIL 2, 2021

Lead magnets can be case studies, eBooks, templates or checklists. Here are the key benefits of creating content: Build authority: Use content to showcase your thought leadership and expertise. These types of content help to establish thought-leadership for your brand. Case studies. White papers. Slides decks.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Campaign Monitor

MARCH 8, 2022

First, you need a strong understanding of copywriting and how to hook your subscriber. There’s something appealing about the way Asana has the email designed into three simple sections, each clicking through to an ebook or relevant piece of content. It’s deceptively simple, but hard to pull off. . Why do they subscribe to your list?

eCommerce 79

eCommerce Email Marketing Education User-Generated 79

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( This turns possible friction into a strong partnership.

Advertising 62

Advertising Advertisers Analytics Product Marketing 62

Hubspot Marketing

JUNE 18, 2025

Pillar pages, landing pages , lead magnets like ebooks — I love educational content. And each time we tweaked a line or dropped a word, the copywriter in me fretted. The compounding effect came not from a single channel but from harmonizing data, messaging, and timing across the stack.”

User-Generated 98

User-Generated Direct Mail Marketers Marketing 98

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Software companies have become tech teachers with how-to videos and eBooks. More leads.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Adobe Experience Cloud Blog

JUNE 26, 2014

And what about a copywriter who has downloaded several of your ebooks? It’s likely that the copywriter was doing research, so there’s no point sending a sales message. But what if that same copywriter takes two more separate actions that reveal a deeper interest in your product? Time to get relevant!

Whitepaper 134

Whitepaper Copywriting Thought Leadership Fashion 134

Orbit Media Studios

APRIL 7, 2025

It supports thought leadership marketing (leaders are people, after all) and gives a little networking boost to the author. So the job of the conversion copywriter is to write a page that builds clarity and trust by answering the visitors questions. They want your ebook, not your help. Short paragraphs As above.

Marketers 98

Marketers Marketing Place Analytics 98