Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. Read on (or jump ahead!):

Marketing

Martech

SEPTEMBER 28, 2023

SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. You can stay tuned for more posts in this series, which will published here in the coming weeks, and will be featured in my twice-monthly XR/AI Marketing Brief.

User-Generated

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing

Martech

MARCH 20, 2024

Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements.

Marketers

Buffer Marketing

SEPTEMBER 26, 2024

The Future Belongs to Creators The Future Belongs to Creators is a podcast hosted by email marketing company ConvertKit. You can choose to pick courses that match what you need at the moment: whether it’s overall strategy or something specific like copywriting. 🎧 Listen to Creator Club.

Thought Leadership

Pam Didner

APRIL 16, 2021

So, if you are in email marketing, can you document each step from the theme and headline creation, sourcing and selecting content, building your email, sending out, and tracking analytics? We tend to outsource that to IT, marketing ops, or agencies. That’s how we need to think and act in marketing as well.

Marketers

Search Engine Land

MARCH 20, 2024

Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements.

Traditional Marketing

Exposure Ninja

AUGUST 4, 2022

At Search Engine Roundtable, some of the biggest names in SEO report on the latest updates and trends in the world of search. Search Engine Journal is a community-based alternative to Search Engine Roundtable, with comprehensive reports on the latest Google updates and marketing trends. Search Engine Journal. Search Engine Land.

SEO

Digital Marketer

JULY 7, 2023

Integrate ChatGPT Into Your Overall Marketing Strategy Aim to make ChatGPT a core part of your comprehensive marketing plan—aka, turn it into your very own Virtual Writing Assistant. You can still have copywriters and editors and integrate ChatGPT as one of the steps in crafting your content.

Marketing Strategy

Rock Content

AUGUST 25, 2020

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. These unique pages are highly optimized and filled with copywriting techniques. Email marketing. This is the most common type of customization.

Transform

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance. With these insights, marketers can allocate resources effectively and enhance overall campaign performance.

Transform

Vertical Response

JUNE 23, 2024

Email Marketing Campaigns and Their Role in Audience Engagement Email marketing remains a highly relevant and effective method for reaching the target audience directly and maintaining customer relationships, ultimately driving sales. Why is personalization important in marketing?

Gen Z

Unbounce

MARCH 30, 2023

Here’s what you need to know about AI marketing: What is AI marketing, anyhow? What are some types of AI marketing? Will marketers be replaced by AI? How do I add AI to my marketing strategy? What are some AI marketing trends? What is AI marketing? What concerns are there about AI?

Digital Marketing

Litmus

AUGUST 7, 2020

We also look at market trends, where is the market shifting? You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor. We do surveys, and calls, and betas, and focus groups, and renewal discussions. Where are there opportunities for us to make an impact?

Copywriting

Unbounce

MARCH 12, 2024

Following trends on social platforms like X (formerly Twitter), Instagram, and LinkedIn to discover treasure troves of real-time market trends and consumer preferences. The flexibility to test and tweak pages on the fly ensures that digital products can be marketed more effectively, leading to higher sales and engagement.

Product

Digital Marketer

MARCH 16, 2023

TOP ARTICLE: How Facebook Ads Are Changing In 2022 TOP PODCAST: Episode 231: Become A Certified Email Marketing Master TOP VIDEO: Paid Traffic Mastery Certification w/Kasim Aslam Top Performing Articles The article titles cover a variety of topics related to digital marketing, advertising, and related fields.

Copywriting

Martech

JULY 8, 2024

For the marketers, you need to be a data analyst, writer, graphic artist, email marketer, social media marketer and customer service person all at once. With today’s tech you can edge toward being a superpowered marketer – as I wrote, be position-less. Why is the Position-less Marketer possible?

Customer Journey

Search Engine Land

JULY 8, 2024

For the marketers, you need to be a data analyst, writer, graphic artist, email marketer, social media marketer and customer service person all at once. With today’s tech you can edge toward being a superpowered marketer – as I wrote, be position-less. Why is the Position-less Marketer possible?

Customer Journey