Martech

MARCH 20, 2024

Integration and collaboration: These marketers prioritize collaboration, working across disciplines and leveraging cross-functional teams to create cohesive campaigns. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements.

Marketing 78

Marketing Marketers Traditional Marketing Copywriting 78

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. Read on (or jump ahead!):

Marketing 91

Marketing Marketers Email Marketing User-Generated 91

Martech

SEPTEMBER 28, 2023

SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine. You can stay tuned for more posts in this series, which will published here in the coming weeks, and will be featured in my twice-monthly XR/AI Marketing Brief.

User-Generated 124

User-Generated Copywriting Marketing Automation Platform eBook 124

Digital Marketer

JULY 7, 2023

Integrate ChatGPT Into Your Overall Marketing Strategy Aim to make ChatGPT a core part of your comprehensive marketing plan—aka, turn it into your very own Virtual Writing Assistant. You can still have copywriters and editors and integrate ChatGPT as one of the steps in crafting your content.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Exposure Ninja

AUGUST 4, 2022

At Search Engine Roundtable, some of the biggest names in SEO report on the latest updates and trends in the world of search. Search Engine Journal is a community-based alternative to Search Engine Roundtable, with comprehensive reports on the latest Google updates and marketing trends. Search Engine Journal. Search Engine Land.

SEO 98

SEO Copywriting Analytics Digital Marketing 98

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance. With these insights, marketers can allocate resources effectively and enhance overall campaign performance.

Transform 81

Transform Marketing Marketers User-Generated 81

Unbounce

MARCH 12, 2024

Following trends on social platforms like X (formerly Twitter), Instagram, and LinkedIn to discover treasure troves of real-time market trends and consumer preferences. The flexibility to test and tweak pages on the fly ensures that digital products can be marketed more effectively, leading to higher sales and engagement.

Product 59

Product eCommerce eBook Shipping 59

Unbounce

MARCH 30, 2023

Here’s what you need to know about AI marketing: What is AI marketing, anyhow? What are some types of AI marketing? Will marketers be replaced by AI? How do I add AI to my marketing strategy? What are some AI marketing trends? What is AI marketing? What concerns are there about AI?

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Rock Content

AUGUST 25, 2020

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. These unique pages are highly optimized and filled with copywriting techniques. Email marketing. This is the most common type of customization.

Transform 72

Transform User-Generated Whitepaper Law 72

Pam Didner

APRIL 16, 2021

So, if you are in email marketing, can you document each step from the theme and headline creation, sourcing and selecting content, building your email, sending out, and tracking analytics? We tend to outsource that to IT, marketing ops, or agencies. That’s how we need to think and act in marketing as well.

Marketing 96

Marketing Marketers Communications Manufacturing 96

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Litmus

AUGUST 7, 2020

We also look at market trends, where is the market shifting? You could have a copywriter or marketer just grab some code from somewhere, pop it into Visual Editor. We do surveys, and calls, and betas, and focus groups, and renewal discussions. Where are there opportunities for us to make an impact?

Copywriting 76

Copywriting Whitepaper Product Customer 76