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The greatest hits: Repurposing your best content for social media

Sprout Social

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. For example, marketers using Sprout Social can use our Suggestions by AI Assist tool to generate custom copy that aligns with their brand’s voice and audience preferences, supporting their copywriting efforts.

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What Is a Social Media Content Creator and When to Hire One

SocialPilot

Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. Ideal for: Businesses aiming to establish thought leadership, share deep-dive stories, interviews, or industry insights through audio content.

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Your 2025 Social Media Checklist: Start the Year Strong

Buffer Marketing

Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. Map out key themes and campaigns Instead of coming up with random posts each week, organize your content around core themes.

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Transforming content marketing lifecycles with AI

Martech

While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Many popular language models like GPT (and even open-source models like Meta’s) are gradually being integrated into enterprise-level content marketing software.

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Social media management explained [COMPLETE GUIDE]

Hootsuite

View this post on Instagram A post shared by Hootsuite (@hootsuite) Educational content, like how-to guides, tutorials, industry insights, and infographics, helps position your brand as an authority in your industry. Educational content meets this need by teaching your audience something new or helping them solve a problem.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Celebratory employee spotlights and industry insights are a great place to start, as employees are most likely to share employee updates and educational content. And content is the key to reaching them.

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LinkedIn Marketing Content and Creative Design Study Guide

Calvyn Lee Blog

Question 40: Valerie is a copywriter for a large brand. News, industry POVs, company culture, blog posts. Annual reports, research papers, industry insights. Industry Insights. Because they can invite their professional network to be part of the My Company tab. Less than 200 characters. We are experts…’.