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A roundup of the latest AI-powered marketing technology releases

Martech

To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. Business email address Subscribe Processing. With so many new AI products coming out, it can be hard to keep track of them. Get MarTech! In your inbox.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand Capturing: Intent Channels and Content Examples Demand Capture Examples — Top Email Marketing Services , Best ETL Tools , Identity Protection Companies , ERP Integration Tools , etc. Verticalized Demand Capture — CRM for Real Estate , SEO for Startups , QA Metrics for Software Testing , VoIP for Enterprise , etc.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more.

CRM 107
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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

When customer-facing teams are siloed, it impacts the customer experience — which makes customer retention harder to achieve. What customers experience is a telltale sign of the function or dysfunction that exists internally. She continues, "Find the disconnected points, look at NPS numbers, and talk to customers.

Customer 112
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A marketer’s 2022 guide to Marketo: What it does today

Martech

In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. That includes: Multi-attribute lead scoring across sales and marketing touches. Real-time data capture and bi-directional data integration sync with CRM. Direct mail.

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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

When customer-facing teams are siloed, it impacts the customer experience — which makes customer retention harder to achieve. What customers experience is a telltale sign of the function or dysfunction that exists internally. She continues, "Find the disconnected points, look at NPS numbers, and talk to customers.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

CXL

By identifying the right accounts, ABM gives you control over who you’re marketing to. Sales finds aligned accounts and works with marketing to create customized journeys. Companies outside the top 10 still enjoyed the benefits of account-based marketing, but through engagement-driven one-to-few programs instead.