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5 Ecommerce Marketing Challenges Impacting Revenue in 2024

Customers.ai

They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey. They are forcing us to become better marketers! So, why not buckle up and dive into these challenges with the goal of not just surviving, but thriving in this chaotic ecommerce marketing world?

eCommerce 121
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How to Add Sales to Each Stage of the Customer Journey

Duct Tape Marketing

How to Add Sales to Each Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer.

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3 Innovative Tactics for Converting Organic Traffic to Revenue

Customers.ai

Unfortunately, without the right technology or tools in place, the majority of those visitors are lost to the ether, never to return again. By weaving together creativity, technology, and data-driven strategies, there’s a huge opportunity to transform these visitors into loyal customers. But fear not, this is where innovation comes in.

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How to Use Website Visitor Data in Your Client Campaigns

Customers.ai

Analytics data can help shed light on broader patterns, such as which pages are most visited, the average time spent on the site, and the journey users take through your content. Understanding what resonates with customers is tricky, especially from an agency perspective where you don’t necessarily have access to customer support or the CRM.

CRM 67
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What Does Google’s Cookie Delay Mean for Marketers?

Customers.ai

Yes, it’s certainly important to have the right tech stack in place but when it comes to actually collecting first-party data, it’s easier than ever! You can get demographic data and business data, and you can even track the customer journey! How do you get people to give you their info? How do you store their info securely?

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HubSpot vs. Act-On: Which is Better?

Lynton Web

Finding the right CRM can be a huge time suck. Focuses more on marketing automation only. Does not include blogs Why You Should Use HubSpot Over Act-On HubSpot is known for offering an all-in-one solution for marketing, sales, and customer service — no more disparate systems. Let’s dig in.

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The Advertiser Survival Guide for the End of the Cookie Era

Customers.ai

What is going to change (and already has) is the ability to measure campaigns effectively, allocate budgets appropriately, and reach the right people in the right places. Website Visitor ID X-Ray can help you not only identify up to 20% of your visitors but will also allow you to retarget, email, and add these visitors directly to your CRM.