CRM Customer Succession Planning 
Adobe Experience Cloud Blog
SEPTEMBER 28, 2017
Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. If you’re having challenges with these foundational building blocks, hit the pause button before you dive into ABM and start customizing programs for every strategic account.
The Marketing Operations Leader
JANUARY 2, 2025
Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Cross-Functional Collaboration: Work closely with content, sales, and customer success teams.
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Search Engine Land
JULY 25, 2024
While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Or, programmatic display is required to support the customer journey in a hidden way you don’t realize.
Adobe Experience Cloud Blog
OCTOBER 22, 2013
Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. At Marketo, we talk about a “360 degree view” to more effectively leverage our customer success teams, which lets us drill down into specific aspects of each customer’s use.
Hubspot Marketing
OCTOBER 27, 2022
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who will be reading your content?
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