Martech

MARCH 23, 2023

To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. Market Logic Software’s DeepSights is an AI assistant trained to answer business questions about market research and intelligence. Product content Optiwise.ai Get MarTech!

Direct Mail 105

Direct Mail CRM Shoppers User-Generated 105

Hubspot Marketing

JULY 22, 2022

Conducting market research to better understand the target audience (55.8%). Using a CRM (Customer Relationship Management Software) to streamline their sales cycle (53.8%). Marketing Channels with the Highest and Lowest CAC. Conducting market research to better understand target audience (51%).

Customer Acquisition 118

Customer Acquisition Direct Mail User-Generated Influencer Marketing 118

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. While those are the top five goals shared by marketing leaders, I'd like to highlight an additional five for consideration.

Gen Z 94

Gen Z Millennials Transform User-Generated 94

Martech

MARCH 10, 2022

Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Why use them? Crawl before you walk before you run.

Inbound Marketing 105

Inbound Marketing Marketing Marketers Direct Mail 105

Adobe Experience Cloud Blog

JANUARY 3, 2014

The first thing your marketing department needs is their own database of record, which needs to be synced with your CRM tool. Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with direct mail.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

The first thing your marketing department needs is their own database of record, which needs to be synced with your CRM tool. Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with direct mail.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Exposure Ninja

OCTOBER 16, 2023

Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically.

PR 52

PR Marketing Marketers User-Generated 52