Adobe Experience Cloud Blog

JULY 15, 2009

from our direct mail campaigns. Invest in data gathering, data maintenance and CRM despite how time-consuming, costly and downright boring they all are, because they give you the power to know your market. My all-time favorite example took place a couple of decades ago. On his desk was a stack of reply cards (remember those?)

Thought Leadership 54

Thought Leadership B2C Direct Mail Marketing 54

CXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. The results of this can benefit future ABM efforts.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Adobe Experience Cloud Blog

JANUARY 3, 2014

The first thing your marketing department needs is their own database of record, which needs to be synced with your CRM tool. Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with direct mail. The third piece is multi-channel execution.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

The first thing your marketing department needs is their own database of record, which needs to be synced with your CRM tool. Systems like Marketo have historically been about outbound marketing – marketing automation allows you to send emails, or integrate with direct mail. The third piece is multi-channel execution.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Adobe Experience Cloud Blog

MAY 12, 2016

Instead, create and distribute your information and build an audience on your own channels, namely through email or direct mail subscriptions. Take Facebook for example, who recently changed their algorithms once again, making it harder for brands to get their posts seen (without putting paid promotion behind it, of course).

Content Marketing 91

Content Marketing Thought Leadership Marketing Marketers 91

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. But don’t worry; you can still make a splash with your personal touch.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 14, 2016

Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. Depending on your sales process, this can be automated partially or completely using a marketing automation system and CRM. How will you qualify referred leads?

Thought Leadership 91

Thought Leadership CRM Direct Mail Marketing Automation Platform 91