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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 98
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5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead)

Duct Tape Marketing

Key Takeaways: Hyper-Personalization Is the New Standard Generative AI is making one-to-one marketing at scale more accessible. Tools like CRM platforms combined with customer data platforms allow businesses to tailor campaigns down to the individual level. I think we can make a case for a lot of things in operations and finance.

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The Changing Role of the CIO and Aligning Organizational Priorities

Adobe Experience Cloud Blog

In the past, it was the IT department that controlled technology and infrastructure purchase decisions. But with the advent of cloud-based technologies such as marketing automation , CRM systems, social media, and the proliferation of mobile devices, purchase decisions have become a collaborative endeavor. IT in a Silo.

CMO 133
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LinkedIn publishes actionable steps before third-party cookie deprecation

Search Engine Land

Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. Instead, the platform recommends collaborating with your Sales and Finance departments to identify more meaningful metrics.

Finance 118
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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Finance 130
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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. Like with so many other nascent technologies, data mining and sales force automation were expensive and complicated in those early years.

CRM 104
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5 steps to reducing martech bloat through API integration

Martech

Today, many industries use APIs, including finance, healthcare, retail and transportation. Using APIs to integrate marketing technology point solutions and platforms helps reduce martech bloat by streamlining the data flow between different systems for better coordination across teams. These could include: CRM databases.

Finance 122