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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Here’s how these integrations turn a good strategy into an unstoppable one.

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Data Privacy Act Philippines: What Marketers Should Know

Spiralytics

As the cornerstone of data privacy law in the Philippines, it sets clear guidelines on how businesses should handle personal information. Lets examine what this law means for you and how to stay on the right side of it. 10173) is the Philippines’ primary law on data protection. What is the National Privacy Commission?

Law 52
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2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI…

Chief Martec

The laws of gravity can be defied only so long. We re-asked the question of which platform martech and marketing operations leaders considered to be the center to see any shifts from 2024 to 2025. At the data layer, we saw cloud data warehouses rise as the identified center platform, from 20.9% CRMs also grew from 17.9%

B2C 79
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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM!

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Why Automation is Vital to Any Marketing Strategy

Adobe Experience Cloud Blog

It is a relatively young market but, as seen above, it’s destined to become a staple of every marketing team’s strategy before we know it. If your team hasn’t yet adopted a marketing automation platform, here are five reasons why it’s an investment worth making today. Time Savings. Scalability.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

With the advent of marketing automation, we are now seeing more left-brain marketers. This has also given rise to hybrid marketing attributes, which are shared by the growth hacker or data scientist. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

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It’s time to say goodbye to your email open rate

Martech

Privacy legislation, consumer pressure reshaping marketing Since 2018, more than 75% of states have considered privacy legislation, and 10 have enacted comprehensive state privacy laws, with more passing privacy legislation as the year progresses. laws means even marketers who only market within the U.S.