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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

A truly compelling website requires excellent content marketing , beautiful design, and constant optimization to the user experience. Live chat features also capture new leads in your CRM and create nurturing campaigns that keep your business top of mind. The post Distracted by New Technology?

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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

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The Power Of Digital Strategy In The Digital Age

Duct Tape Marketing

Well, obviously generative AI in particular with ChatGPT is on everybody's mind these days. It's impacting, you know, the use of industrial processes, not just, you know, the fun, uh, language generators that we've been all playing with over the last few months here. But it's not just generative ai. Your customers.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. Marketing leaders—like many leaders—are data-rich, but crave insights : 46% of marketers say they lack timely data to make strategic decisions. ” – Hubspot.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

How to apply personalization through Content Marketing? Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. Personalization is hardly a new practice. How to measure your results?

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Depending on the topics they're discussing, this content may help you hone in on their lead-generating strategies. What is the overall tone of the content?

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Marketing automation software for small business: How to get started

Martech

These platforms also can use demographic data to generate and nurture qualified leads — key to driving growth for any organization. Understanding marketing automation for small business Marketing automation has several common benefits for any small business, especially for lead generation.