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2 Ways to Take Back the Power in Your Business: Part 1

Digital Marketer

Three fundamental core challenges come in the form of 3 Cs: Competition, Colleagues, and Customers. I am guilty as charged — my talk at T&C 2024 was chock-full of recommendations guiding marketers on their path to generating over 800% ROAS… Should our marketing strategy or business’s bottom line deviate then ? Customers Oh!

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

Use the 7 Cs of communication and consistent reporting and information flow to your advantage, namely: Clear Concise Concrete Correct Coherent Complete Courteous Remember that the C-suite or VP-level stakeholders responsible for business-wide OKRs and KPIs are likely time-poor.

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Where Marketing Attribution Falls Short—and How to Get it Right

Adobe Experience Cloud Blog

With the CMO often considered the most precarious position in the C-Suite , marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI.

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How to craft an effective AI use policy for marketing

Sprout Social

It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors. For example, Zoom uses OpenAI to help power its AI capabilities,” he adds.

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The 4 Cs of Social Media

Marketing Insider Group

Now there are others who have proposed their own 4 Cs of Social Media and I invite you to check our their perspectives. Start with Gaurav Mishra’s The 4Cs Social Media Framework , then Sean Nelson’s The 4 C’s of Social Media and finally Tom Pick’s The Four C’s of Social Media Marketing.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). T&Cs: [link] #CaptionThisContest #SPK11 #ShopkinsFamily #TheDiPastas #Shopkins #MiniPacks #SPKFans #ToyCollector #Collectibles #Toys. Post your ink choice (A,B,C,D or E) in the comments.???

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What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

For example, you might want to build one KPI dashboard for C-suite presentations and another for meetings with your team. If you don't talk to your CS team about their structure and schedule, you might pull the wrong data. As you build your dashboards, there are a few helpful things to think about. Next, keep your visuals simple.