Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer loyalty 126

Digital Marketer

DECEMBER 21, 2023

All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. So, to help you out, AI can assist with customized email campaigns to vibrant website content so you connect well with your consumers. So, as a digital marketer, you can now focus on strategy and ideation!

Law 91

Law Digital Marketing User-Generated Copywriting 91

Martech

FEBRUARY 22, 2022

This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Realistic expectations about products or services. Always-available live customer support with a short waiting time. Use analytics to improve the customer journey.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Use Insider

APRIL 17, 2023

For most brands in the market, personalization means the ability to recommend the right product to the right user. Brands typically rely on using historical and behavioral data to personalize the customer experience on-site with data-driven recommendations. But this doesn’t always make sense. Read the full review on G2.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more.

PR 52

PR Marketing Marketers User-Generated 52

Use Insider

JANUARY 25, 2022

HipVan’s earlier product discovery solution was ineffective. The visitors coming from paid ad campaigns like Google Ads were not finding the product that had prompted them to click the ad in the first place, and this resulted in high drop-off rates, not to mention poor conversion on ad spend.

Shoppers 52

Shoppers Communications User-Generated Marketing 52

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Figure out what issues stop a user from converting to a customer. Resolving a complaint or problem.

User-Generated 82

User-Generated Marketing Marketers Gen Z 82