Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. AI has tremendous potential across many marketing categories.

CMO 120

CMO Customer Acquisition Transform User-Generated 120

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers.

Marketing Automation Platform 118

Marketing Automation Platform CRM Manufacturing B2C 118