Search Engine Land

JULY 17, 2023

Complexity of attribution Attributing revenue to SEO is daunting due to its involvement throughout the customer journey. Powerful customer acquisition channel You can acquire new customers effectively by shifting from using SEO solely as a traffic source to a customer acquisition channel.

SEO 95

SEO Customer Acquisition Transform Affiliate Marketing 95

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Use Insider

SEPTEMBER 6, 2023

How to build, automate, and personalize campaigns at scale with Insider’s customer journey builder Chances are, you’ve already worked with some type of customer journey builder—whether it’s a cross-channel journey builder like Insider’s or a simpler one from your email marketing software, for example.

Customer Journey 52

Customer Journey Customer Shoppers Price 52

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. How to measure customer retention.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Duct Tape Marketing

NOVEMBER 23, 2016

The first step to creating a successful lead scoring program is bringing together your executive leadership, marketing team and sales staff to sketch your ideal buyer persona(s), behavior(s) and customer journey(s). Drop him a note here.

User-Generated 64

User-Generated CRM Whitepaper Thought Leadership 64

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

DECEMBER 14, 2016

To help you get started, you should be thinking the following: The customer journey and the story you want to tell. And with the help of an organized press release and PR push, this campaign was featured in three different articles -- including spots on Daily Mail, The Huffington Post, and 50 Connect. Plan around that, too.

PR 139

PR Customer Journey Customer Acquisition Marketing 139