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10 actionable insights for retail and eCommerce marketers from Black Friday weekend 2023

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Download our Black Friday ebook The Big Book of Black Friday Ideas to gain access to 24 tried-and-tested strategies for increasing marketing performance during peak season. Luckily, we have an entire ebook dedicated to helping brands rethink their approach to WhatsApp. Because if you’re not, you should be.

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Beyond discounts: 5 acquisition strategies to protect retail profit margins

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The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52
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WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app

Use Insider

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.

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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Revenue: Build a customer loyalty program Question: How can I increase customer lifetime value?

Customer 115
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational. Customer loyalty SaaS is a subscription-based product so ensuring your existing customers are happy and satisfied will, in turn, ensure their loyalty to your product.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational. Customer loyalty SaaS is a subscription-based product so ensuring your existing customers are happy and satisfied will, in turn, ensure their loyalty to your product.