Customer Acquisition Customer loyalty Marketing Strategy Shoppers 
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DECEMBER 6, 2023
However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands. For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions.
OnPassive Marketing
AUGUST 25, 2022
This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce? Product marketing is critical in E-commerce, as it helps shoppers find the products they are looking for and ultimately buy them.
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CXL
OCTOBER 11, 2022
The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.
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MAY 2, 2024
The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.
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JULY 8, 2023
We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.
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APRIL 17, 2023
But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run. So how many of your potential customers are you losing by not investing in the right personalization software?
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DECEMBER 16, 2023
Again, some CDPs come with customer journey builders that let you use your unified data to orchestrate high-converting, contextual journeys. Customer journey analytics. Online shoppers often use a plethora of channels during their lifecycle with your brand — from your website and mobile app to email, SMS, WhatsApp, and more.
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