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DECEMBER 6, 2023

However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands. For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions.

Retail 52

Retail eCommerce Shoppers eBook 52

OnPassive Marketing

AUGUST 25, 2022

Product marketing is critical in E-commerce, as it helps shoppers find the products they are looking for and ultimately buy them. Product marketing managers must create a strategy that aligns with the overall business goals and objectives and consider different customer needs and wants.

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

Scoop.it!

DECEMBER 28, 2023

And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. However, there’s one commonly overlooked way content can influence conversions — inspiring customer loyalty and improving customer lifetime value.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Incentivize shopping with a customer loyalty program 7.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Use Insider

APRIL 17, 2023

But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run. So how many of your potential customers are you losing by not investing in the right personalization software?

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

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JULY 8, 2023

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? It’s challenging to convert customers if they remain unaware of your latest offerings.

Branding 52

Branding Transform eBook Customer Acquisition 52