Customer Acquisition Customer loyalty Search Marketers 
Search Engine Land
AUGUST 12, 2024
Successful paid search advertising in 2024 requires a balanced approach that aligns with overall business goals. Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action.
SMA Marketing
MAY 15, 2025
AI Summary: This article helps marketing leaders track what matters most by outlining the 20 most important KPIs for campaign performance. Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score.
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Martech
FEBRUARY 12, 2024
After heavily relying on performance marketing, brands will find that moving up the funnel and building relationships with their audience earlier leads to a more favorable balance between paid and organic revenue in the long run. Ultimately, this approach enhances the effectiveness of your performance marketing efforts.
Search Engine Land
JULY 17, 2023
Understanding the role of SEO in revenue generation is crucial for effective marketing and resource allocation. It helps you make informed decisions and optimize your marketing strategies for better business outcomes. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.
Search Engine Land
JANUARY 16, 2024
2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Get the daily newsletter search marketers rely on.
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?
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