article thumbnail

This day in search marketing history: January 29

Search Engine Land

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

article thumbnail

This day in search marketing history: March 17

Search Engine Land

Search Biz: Google Pays More For DoubleClick, Benefits More From Online Ad Shift, AOL’s Platform A Coming Together, & More 2008: Google’s acquisition of DoubleClick closed at $3.24 Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. billion, a mere $140 million more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This day in search marketing history: January 15

Search Engine Land

2010: ComScore’s search share figures from December 2009: Yahoo, 17.3%, Bing, 10.7%. Amazon Slaps UK Affiliates Using Search Marketing Techniques. Study Says Get In Top 5 Not Top 10 & Search Engines May Need To Highlight Official Sites. More Spotting Google’s Related Searches At Bottom Of Page.

article thumbnail

This day in search marketing history: February 21

Search Engine Land

From Search Marketing Expo ( SMX ) Core web vitals vs. page experience: How they are different How to tackle rising Facebook CPAs Past contributions from Search Engine Land’s Subject Matter Experts (SMEs) These columns are a snapshot in time and have not been updated since publishing, unless noted.

article thumbnail

Best of the Bot: Identifying the latest trends in digital marketing

Martech

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Content Management Systems (CMS): CMS platforms assist marketers in managing and creating innovative content, ensuring that personalized campaigns are delivered seamlessly across multiple channels.

article thumbnail

SEO for user activation, retention and community

Search Engine Land

This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. The connection between SEO and retaining customers is crucial but often overlooked, and from experience, it is super important for long-term growth.

SEO 94
article thumbnail

TikTok launches new tool to help creators improve engagement

Search Engine Land

Depending on what area of content creation you want assistance with, TikTok Creative Cards are split into categories: Community : These insights are designed to assist creators in actively engaging their audience for building customer loyalty. Get the daily newsletter search marketers rely on. What TikTok is saying.