Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Sprout Social

JULY 30, 2018

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main focuses are.

Acquisition Marketing 56

Acquisition Marketing Customer Acquisition eCommerce Analytics 56

Use Insider

JANUARY 25, 2022

So, what is cross-channel marketing exactly? Put simply, cross-channel marketing combines multiple marketing channels to create connected messaging that can nudge the user to the next step in their buying journey. Unified messaging across these touchpoints is important to create a logical progression for the user.

Shoppers 52

Shoppers Communications User-Generated Marketing 52

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Guide users to better outcomes Customers don’t always know where to go to find the information they’re seeking.

User-Generated 81

User-Generated Marketing Marketers Gen Z 81