Customer Acquisition Direct Mail Marketing Strategy Product 
Buffer Marketing
APRIL 25, 2024
Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.
Hubspot Marketing
JULY 22, 2022
However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers.
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Hubspot Marketing
APRIL 5, 2023
Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.
Martech
FEBRUARY 25, 2022
For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. The company used a T-Rex image on their website to give customers an idea of what their product output looked like.
Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Account-based marketing: A snapshot. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.
Martech
JULY 29, 2022
What are the long-term product roadmap and launch dates? Questions to ask the vendors’ customers. That’s why it’s important to ask for customer references. Account-based marketing: A snapshot. What is the turnaround time for support queries/tickets? What new features are under consideration? What it is.
Martech
DECEMBER 8, 2021
” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. Account-based marketing: A snapshot. They call the shots.” What it is.
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