Martech

SEPTEMBER 14, 2023

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Three possible value-creation actions include: Revisit the value gaps in the market and consider which current GTM capabilities can fill them. These are not always the coolest strategies.

Transform 129

Transform CMO Customer Acquisition Finance 129

Hubspot Marketing

JUNE 2, 2020

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. The good news is, they aren't that difficult to create. Use your current customers.

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Do we go after a new market? And the key part of having the ecosystem is we work together.

Real Estate 75

Real Estate Price Marketing Marketers 75

Use Insider

FEBRUARY 16, 2022

Multichannel and cross-channel marketing leverage the fact that customers are persuaded in different ways and are present in more than one place at a time. The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce. They used that insight to drive new creative concepts.

Food 145

Food Gen Z Social Media Marketing Millennials 145