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Our over-reliance on short-term performancemarketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?
What if we could get our CFO to run an “off the books” comparison that tracks brand investment as capital expense (capex) and performancemarketing as operational expense (opex)? Another possibility is to benchmark customeracquisition cost (CAC) and customer lifetime value (CLTV) and measure improvements.
Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Spend 10% of Revenue on Marketing.
This means many B2C businesses are struggling to hit their customeracquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. And no more unconnected customer data. No more data silos.
Be sure to highlight your value proposition, market opportunity, and growth potential. Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market.
Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customeracquisition costs. Build Relationships with IT and Finance.
Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customeracquisition costs. Build Relationships with IT and Finance.
So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customeracquisition and activation? [00:04:25] So Alex, you oversee an entire performancemarketing team. [00:04:46] So this is a pretty aggressive customeracquisition play to me.
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