Hubspot Marketing

MAY 9, 2025

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

Market Trends 98

Market Trends Marketing Mix Key Performance Indicator Marketers 98

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 123

Customer Acquisition Customer Key Performance Indicator Transform 123

Martech

FEBRUARY 19, 2024

Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats. Use data to stay ahead of competitors and adapt marketing strategies accordingly. What are four key goals for using data analytics to improve customer acquisition for my insurance company?

Customer Acquisition 110

Customer Acquisition Analytics Customer Key Performance Indicator 110

Power Digital Marketing

JUNE 3, 2025

Leverage Referral and Partner Programs Encourage existing customers and industry partners to refer qualified leads through incentives. Customer Acquisition Cost (CAC) : Measure the total cost to acquire a new B2B client. Develop co-branded content and joint webinars with complementary businesses to expand reach.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Lynton Web

NOVEMBER 26, 2024

Identify the KPIs and Benchmarks that Showcase Marketing's Impact Data collection should drive action, not just accumulate numbers — because you shouldn't collect data just for the sake of collecting it. Consider your marketing metrics as a pyramid. Relevant : Ensure each goal directly supports your broader business objectives.

Transform 52

Transform Customer Acquisition Marketers CRM 52

Vertical Response

JUNE 4, 2025

Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement. This lack of engagement can stem from various factors, including poor customer service, irrelevant marketing messages, or a failure to innovate and keep up with market trends. Consistency is key.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

Marketing Insider Group

JUNE 25, 2024

Analytics and Data Management: These tools collect and analyze data from various sources, providing valuable insights into campaign performance, customer preferences, and market trends. Involve Key Stakeholders in the Trial Process Engage all relevant team members, including marketing, IT, and sales departments.

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Analytics CRM 104