Remove Customer Acquisition Remove Key Performance Indicator Remove Market Trends
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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

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How to Develop a Customer Acquisition Strategy That Works for You

Marketing Insider Group

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats. Use data to stay ahead of competitors and adapt marketing strategies accordingly. What are four key goals for using data analytics to improve customer acquisition for my insurance company?

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8 B2B Lead Generation Strategies for Success

Power Digital Marketing

Leverage Referral and Partner Programs Encourage existing customers and industry partners to refer qualified leads through incentives. Customer Acquisition Cost (CAC) : Measure the total cost to acquire a new B2B client. Develop co-branded content and joint webinars with complementary businesses to expand reach.

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Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

Identify the KPIs and Benchmarks that Showcase Marketing's Impact Data collection should drive action, not just accumulate numbers — because you shouldn't collect data just for the sake of collecting it. Consider your marketing metrics as a pyramid. Relevant : Ensure each goal directly supports your broader business objectives.

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The MarTech Dilemma: How Do You Decide Whether to Try or Implement a Tool?

Marketing Insider Group

Analytics and Data Management: These tools collect and analyze data from various sources, providing valuable insights into campaign performance, customer preferences, and market trends. Involve Key Stakeholders in the Trial Process Engage all relevant team members, including marketing, IT, and sales departments.

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Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Vertical Response

Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement. This lack of engagement can stem from various factors, including poor customer service, irrelevant marketing messages, or a failure to innovate and keep up with market trends. Consistency is key.