Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Consider your marketing metrics as a pyramid.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Rock Content

AUGUST 6, 2023

However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information. Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. Also, focus on ways to provide excellent customer service.

Key Performance Indicator 94

Key Performance Indicator Marketers Marketing Whitepaper 94

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Lusha

JULY 11, 2024

It’s a person or company that has indicated some level of interest in your product or service. This interest could manifest in various ways: Downloading a piece of content: They may have grabbed your latest eBook or whitepaper. This could include downloading a whitepaper, attending a webinar, or requesting a demo.

Whitepaper 52

Whitepaper Transform CRM eBook 52

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic).

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Lusha

NOVEMBER 11, 2024

Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. CAC is the average amount of money you spend to get a new customer. These are numbers that show your progress and help you make smart decisions.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52