Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. New features are making marketing automation platforms more powerful than ever. Account-based marketing: A snapshot. Click here to download!

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Lusha

DECEMBER 9, 2024

This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Customer Acquisition Cost (CAC): Let’s discuss the bottom line.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

MAY 3, 2016

Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Then, you can track the campaign data to identify which audiences responded the most.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

JULY 17, 2024

ABM isn’t just about marketing; it’s about transforming your entire customer acquisition and relationship-building process. This might include blog posts, white papers, webinars, case studies, and personalized emails. What information do they need at each stage? What channels do they prefer?

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

NOVEMBER 11, 2024

Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. CAC is the average amount of money you spend to get a new customer.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52