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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Its the marketing equivalent of I dont know where were going, but were making great time! But what if we let our customers guide us instead of the other way around? Customer acquisition costs and customer churn rates were high. But what if we let our customers guide us instead of the other way around?

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10 SEO challenges faced by fast-growing SaaS companies

Search Engine Land

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. is branded, and only 5.6% is non-branded.

SEO 111
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4 advanced ways you’re not measuring SEO effectiveness – yet

Search Engine Land

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. SEO’s impact on other channels. SEO CAC (customer acquisition cost).

SEO 96
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. Alright, acquisition and retention. 05:44] One word: Branding!

CMO 88
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How to keep your job when facing marketing budget cuts

Businesses Grow

Often, it’s challenging to specifically attribute the impact of blog posts or an email campaign on customer acquisition, but in general, you should be able to track your current marketing budget, divide it by the number of new customers you’ve brought in, and determine your customer acquisition cost.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The majority of outsourced marketing efforts are executed via retainers, according to the last year’s B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Spend 10% of Revenue on Marketing.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs. He’s the guy who makes SEO less of a headache and more of a strategic game plan for businesses looking to dominate online.