Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Customer acquisition costs (CAC) are on the rise. How Content Marketing and PR can Work Together. Current Challenges in Lead Generation.

PR 123

PR Whitepaper Content Marketing eBook 123

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Beyond standard metrics, consider creating specialized reports that track what type of content or offers generate the most qualified leads.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers.

B2C 137

B2C Whitepaper Marketers Marketing 137

Search Engine Land

JANUARY 17, 2024

Every team member must embody the brand in their roles, whether creating marketing materials or engaging with clients, for a cohesive representation of the brand as a business entity. A consistent brand narrative across every touchpoint on every relevant platform enhances the customer acquisition funnel. What audience you serve.

SEO 114

SEO Branding Entertainment Whitepaper 114

Duct Tape Marketing

JANUARY 8, 2015

“Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Outbound Marketing 71

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 71

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts.

Marketers 127

Marketers Marketing User-Generated Promotion 127

Lusha

DECEMBER 9, 2024

The key is to figure out what your business needs, who your target market is, and what resources you have. The Outbound Sales Process: A Step-by-Step Guide Outbound sales involve reaching out to potential customers to generate interest and close deals. You want to nurture leads over time and build relationships that last.

Communications 52

Communications CRM Direct Mail Whitepaper 52