Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. Delivering a unified view of the customer. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 121

Customer loyalty Customer Journey Marketing Marketers 121

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 102

Influencer Marketing Customer Journey Health Marketing 102

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Use Insider

MARCH 8, 2024

That’s why it’s so important to utilize the full potential of today’s martech solution in terms of: AI and machine learning technologies , which can analyze vast amounts of data to automatically deliver relevant content and products (as we showed earlier), help you create campaigns and even optimize their performance.

User-Generated 52

User-Generated Customer Journey Manufacturing eCommerce 52

Martech

JULY 21, 2022

Consider how AI and machine learning can help you optimize your ads and landing pages to increase lift all while delivering a seamless ad-to-website brand experience to your customer. Protect the customer experience. Our world is always changing, and so are your customer’s needs and context.

Customer 121

Customer Customer Journey Customer loyalty Advertising 121