Customer Journey Direct Marketing Health 
Martech
AUGUST 12, 2024
Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with marketing email bounces : Shows contacts whose emails have bounced, indicating potential issues with email validity.
Vertical Response
MARCH 15, 2025
Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.
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Martech
MAY 20, 2024
Ensure data is accurate, complete and complies with health data regulations like HIPAA. Managing and automating marketing campaigns and customer journeys across various channels through the use of internal marketing tools and/or through integrations with external tools. Sample use case. Potential weak spots.
Econsultancy
DECEMBER 13, 2021
High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.
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