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The Ecommerce Tree of Life with Scott Cunningham [VIDEO]

Digital Marketer

The eCommerce Tree of Life is one of the core concepts that we use to plan how we build a sustainable, scalable store. It is also the foundation on which our BRAND NEW eCommerce Marketing Certification is taught. The all new “Become A Certified Ecommerce Marketing Master” course launches June 11, 2022!

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3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Digital Marketer

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce? Sign up for early access here: [link].

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Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham [VIDEO]

Digital Marketer

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. One of the core concepts we teach in this certification is mastering your customer avatar canvas! You need to build a profile of your perfect customer segment, and identify everything that they have in common!

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Your SEO strategy checklist for 2024

Search Engine Land

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? When did you last map the customer journey? Consider this content with your goal and ecommerce data.

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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. Customer journey is critical, too For example, let’s say you observe a 5% conversion rate for a 7,000-visitor pool (your average weekly visitor volume). Product-market fit isn’t identical.

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Content Marketing-driven Lead Generation Ideas

Scoop.it!

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The answer to this question is yes, it can. Video tutorials.

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From pixels to profits: How to sell digital products online

Unbounce

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

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