Digital Marketer
JUNE 10, 2022
The eCommerce Tree of Life is one of the core concepts that we use to plan how we build a sustainable, scalable store. It is also the foundation on which our BRAND NEW eCommerce Marketing Certification is taught. The all new “Become A Certified Ecommerce Marketing Master” course launches June 11, 2022!
Digital Marketer
JUNE 21, 2022
Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. There’s only really 3 KPI’s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. Interested in Ecommerce? Sign up for early access here: [link].
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Digital Marketer
JUNE 21, 2022
Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. One of the core concepts we teach in this certification is mastering your customer avatar canvas! You need to build a profile of your perfect customer segment, and identify everything that they have in common!
Search Engine Land
JANUARY 22, 2024
Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. Customer journey is critical, too For example, let’s say you observe a 5% conversion rate for a 7,000-visitor pool (your average weekly visitor volume). Product-market fit isn’t identical.
Search Engine Land
JANUARY 10, 2024
Gain insight into potential strategic moves, new products, markets, audiences and pivots. When did you last map the customer journey? Are your audience still turning to a search engine at the milestones you have in your journey, or are they searching on social? How well do you know your audience?
Unbounce
MARCH 12, 2024
/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products.
Econsultancy
DECEMBER 2, 2021
The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences. CPG brands in particular are grappling with a shift to direct-to-consumer activity.
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