Hubspot Marketing

JULY 2, 2025

As Georgia Riga, Moosend’s Customer Success Manager, puts it: “Collecting zero-party data through an email preference center is just the start. The real impact comes from respecting customer preferences in future communications and delivering with consistency.” Build customer profiles gradually.

User-Generated 104

User-Generated Transform Customer Journey Communications 104

Martech

SEPTEMBER 24, 2024

Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses. The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth.

Gen Z 62

Gen Z eCommerce Customer loyalty Customer Journey 62

Marketing Insider Group

JULY 13, 2020

In this category of system-level innovation, I put the customer experience focus. I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce.

Transform 109

Transform CMO Direct Mail Global Marketing 109

Use Insider

JULY 28, 2023

The platform’s automation capabilities have enabled us to deliver timely and relevant messages to our customers and as a result, we’ve seen a conversion rate increase of 14%.” Director of eCommerce Read more G2 reviews from happy customers Multichannel marketing is still a valid strategy for advertising.

Retail 98

Retail Shoppers Manufacturing Transform 98

Digital Marketer

MAY 25, 2023

This may imply deploying your team as strategists, thought associates, and the customer’s advocate internally to meet those demands. However, customer success is more than just fulfilling customer needs. It’s also about focusing on customer relationships.

Customer 74

Customer User-Generated eCommerce Education 74

CXL

JULY 21, 2022

Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption. The Customer Success Manager is responsible for “going deep” and increasing the average number of features used by each user. Manny Medina, Outreach CEO [via Latka]. Image source ).

Customer Acquisition 100

Customer Acquisition User-Generated Price Promotion 100