Litmus

MAY 28, 2021

Sweeping advances in digital marketing, artificial intelligence, machine learning, and privacy have revolutionized and fragmented our discipline. All while social issues have raised expectations for marketers’ global impact on society. Jamie Gier , three-time Chief Marketing Officer, currently at Ceros. But all is not lost.

Key Performance Indicator 60

Key Performance Indicator Transform CMO eBook 60

Customers.ai

NOVEMBER 29, 2023

Simultaneously, addressing objections is an inherent part of the process, and addressing common objections effectively involves anticipating and preparing persuasive responses that transform objections into opportunities for meaningful engagement. Content Marketing Integration Content is how you capture your audience’s attention.

Transform 111

Transform CRM Key Performance Indicator Analytics 111

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams.

Analytics 83

Analytics Branding Health Key Performance Indicator 83

Customers.ai

NOVEMBER 29, 2023

Simultaneously, addressing objections is an inherent part of the process, and addressing common objections effectively involves anticipating and preparing persuasive responses that transform objections into opportunities for meaningful engagement. Content Marketing Integration Content is how you capture your audience’s attention.

Transform 52

Transform CRM Key Performance Indicator Analytics 52

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48

Traackr

MAY 28, 2015

When it comes to marketing measurement. The most notorious example is the acute focus many have on the “last mile” of the marketing funnel, focusing on measurable conversions and sales from a nurture program (email marketing) or ad placements. In regards to influencer marketing, the same applies.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results.

Transform 113

Transform Customer Journey Key Performance Indicator New Technology 113

Traackr

MAY 28, 2015

When it comes to marketing measurement. The most notorious example is the acute focus many have on the “last mile” of the marketing funnel, focusing on measurable conversions and sales from a nurture program (email marketing) or ad placements. In regards to influencer marketing, the same applies.

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40

Customers.ai

AUGUST 30, 2022

If you haven’t integrated sales automation in your marketing funnel and sales pipeline yet, your team is probably in a common donkey situation: handling the entire sales process manually. When you implement sales automation, you can transform an inefficient process into a unicorn system. Can automation really affect your bottom line?

CRM 60

CRM Key Performance Indicator Transform User-Generated 60

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them.

Customer Journey 120

Customer Journey Customer Energy Transform 120

Customers.ai

AUGUST 30, 2022

If you haven’t integrated sales automation in your marketing funnel and sales pipeline yet, your team is probably in a common donkey situation: handling the entire sales process manually. When you implement sales automation, you can transform an inefficient process into a unicorn system. Sales automation tools like Customers.ai

CRM 52

CRM Key Performance Indicator Transform User-Generated 52

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos.

Video Marketing 109

Video Marketing Marketing Strategy Key Performance Indicator Transform 109

Sachs Marketing Group

SEPTEMBER 1, 2023

There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52

Sachs Marketing Group

SEPTEMBER 12, 2023

You can market your business online by leveraging various digital channels such as search engines, social media, email, and content marketing. Employing a multi-faceted strategy helps reach a wider audience and increases the chances of converting leads into customers. Marketing your business online can be a daunting task.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO 69

CMO Key Performance Indicator Transform Thought Leadership 69

Martech

JANUARY 30, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the CDP decision-making process. How do we currently manage customer data? Do you know what customer data it includes? Click here to download!

Customer 91

Customer Key Performance Indicator Transform Customer Acquisition 91

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. What types of customization are there? How to apply personalization through Content Marketing?

Transform 71

Transform User-Generated Whitepaper Law 71

CXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. Click To Tweet. Bring in more sales leads?

Content Marketing 111

Content Marketing Key Performance Indicator Marketing Marketers 111