Duct Tape Marketing

DECEMBER 23, 2013

So I had to ask myself – is it possible they just don’t recognize what marketing is? As it turned out, in both cases, the source of the anxiety was that they had somehow grown phenomenally successful businesses despite the absence of a traditional marketing department and chief marketing officer.

Thought Leadership 67

Thought Leadership Customer Journey Marketing Marketers 67

Marketing Insider Group

JULY 28, 2014

Brands are struggling to connect with their audience using traditional marketing techniques. Instead they are handed a small amount of money and tasked with building a content marketing campaign! Content marketing at most companies today is still a tactical solution to a tactical problem. That’s content marketing.

Branding 99

Branding Transform Thought Leadership Millennials 99

Customers.ai

JANUARY 26, 2024

Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack. It’s a visual marketing automation tool makes it easy to design personalized customer experiences that capture and convert.

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product. Let’s begin with the experience economy.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Adobe Experience Cloud Blog

JUNE 21, 2019

For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue. Where we are today .

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

DECEMBER 1, 2017

In fact, banks and credit unions only use a fraction of their collected data to generate consumer insights and enhance the customer journey. Use of Data to Define the Customer Journey. Creating a connected customer journey across all channels is now vital to engaging and retaining consumers.

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 22, 2015

The bigger picture here is that mobile marketing automation allows retailers and brands to engage with their customers across channels, from website to smartphones and tablets. And communication can now occur across the customer journey: at home, on the road, and in-store.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Duct Tape Marketing

NOVEMBER 1, 2017

When we say content marketing, what we’re describing … Whether we’re describing it well or not is for debate, but what we’re describing is the methodology of using an owned media platform to integrate into the everything else you’re doing as a business, right? But it’s true.

Transform 37

Transform Marketing Marketers Thought Leadership 37

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145