Adobe Experience Cloud Blog

MARCH 14, 2015

Someone with the vision, courage, knowledge, and skills to put and keep your company on the path to revenue transformation. Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). So let’s dig in!

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Customers.ai

AUGUST 30, 2022

When you implement sales automation, you can transform an inefficient process into a unicorn system. We’ll use the Free E-book/Whitepaper Download Offer. When your sales team personally manages prospecting, nurturing, and everything in between, you tend to waste a ton of time and resources.

CRM 52

CRM Key Performance Indicator Transform User-Generated 52

Marketing Insider Group

AUGUST 30, 2019

Create Content that Addresses Your Customer Journey. What differentiates high performing marketing organizations and marketers from their average peers is that they develop a deep understanding of their customers, including their biggest pain points and challenges, content needs and preferences, just to name a few. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

JANUARY 21, 2022

These changes have altered the way consumers behave in the purchasing process, which has in turn forced brands to accelerate their digital transformation efforts. “Marketing executives are struggling to stand out from competitors while trying to keep their current customers.

Customer 136

Customer Whitepaper Transform Fashion 136

Content Marketing Institute

MAY 14, 2018

5 Types of Video Content Perfect for Each Stage of the Customer Journey. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. that can be transformed into a “snackable” video series. (More below on how to develop your strategy.). Do a Q&A. Why or why not?

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110

Marketing Insider Group

OCTOBER 25, 2021

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

APRIL 20, 2020

As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent.

Whitepaper 141

Whitepaper Pharmaceutical Manufacturing Transform 141

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. This content can also include lower-funnel pieces—whitepapers, webinars, and solution sheets—that explicitly discuss your products and services. But getting there requires patience. And content is key to this shift. Back to basics.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Rock Content

AUGUST 25, 2020

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. It adds the current digital transformation context, marking the technical and cultural transition from traditional to digital processes.

Transform 73

Transform User-Generated Whitepaper Law 73

Martech

MARCH 22, 2022

Thus, B2B marketers focus on lead nurturing and qualifying for sales contacts through education, becoming a trusted industry news source and microtransactions like whitepaper downloads, webinar and conference registrations, information requests, how-tos, Q&A, etc. How do new privacy laws and customer expectations affect email marketing?

Email Marketing 121

Email Marketing Law B2C Marketing 121

Scoop.it!

NOVEMBER 22, 2022

The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content Ebooks Whitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires.

Whitepaper 86

Whitepaper Customer eBook Education 86

Marketing Insider Group

AUGUST 30, 2019

Create Content that Addresses Your Customer Journey. What differentiates high performing marketing organizations and marketers from their average peers is that they develop a deep understanding of their customers, including their biggest pain points and challenges, content needs and preferences, just to name a few. You’re right.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Marketing Insider Group

SEPTEMBER 30, 2019

When employees see the importance of effective content marketing and how they can participate, they’ll transform into some of your best advocates. Look at—and implement—strategies that can increase conversions at every step along the customer journey. Once You’re on Your Way, Keep an Eye on the Road.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Exposure Ninja

JULY 5, 2023

Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Their tantalising mix of blog posts and whitepapers has clients buzzing around like bees on a honey mission. And let’s not forget those scrumptious whitepapers, research reports, and eBooks.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Use this new form of personalization in your marketing. Assessments.

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91