AWeber

FEBRUARY 16, 2023

Ask friends, family, and colleagues One of the easiest marketing strategies to execute is to ask your current connections to join your list. Ask customers and prospects When existing and prospective customers buy something from you or connect with you, verbally ask if they’d like to sign up for your email or newsletter.

Email Marketing 96

Email Marketing Marketing Marketers eBook 96

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Sachs Marketing Group

JUNE 21, 2023

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Sharing Valuable Information: Send eBooks, whitepapers, or industry insights that can help establish your brand as an authority in your field. What is the best strategy for brand awareness?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Litmus

FEBRUARY 17, 2021

Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. Email testing protects your brand reputation—and your customers’ loyalty. Create an email marketing strategy. Suppose you already have a content marketing strategy or a marketing strategy document of some kind.

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Hootsuite

MARCH 31, 2020

Content marketing. Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Ebook is short for “electronic book.” See Conversion rate. Conversion rate. Link building.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Customer loyalty. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. Subscribing to your newsletter. Reading another blog article.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 120

B2C Whitepaper Marketing Marketers 120

Marketing Insider Group

JANUARY 19, 2021

With CM, your business can realize exponential growth if you properly execute sound strategies. How to Tell If Your Content Marketing Strategy is Working. Learn how to set your content marketing team up for success and measure your results to see how well your strategies work over time. White papers.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

FEBRUARY 8, 2021

Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. Content marketing builds brand awareness in a crowded field and drives ROI. With a comprehensive content marketing strategy, SaaS brands can showcase their products’ unique value.

Content Marketing 133

Content Marketing Whitepaper Marketing Marketers 133

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Tiecas

OCTOBER 16, 2023

This, in turn, can strengthen your brand’s credibility, boost customer loyalty, and drive business growth. This strategic shift in manufacturing marketing aligns very well with today’s industrial buyers who are in self-select and self-serve mode. I have often said, “Content creation is not content marketing.”

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Campaign Monitor

FEBRUARY 25, 2022

Round-ups can be a regular rotation in your email marketing strategy. Sharing your customer feedback in an email can make someone decide to buy your product then and there. . Information on your customer loyalty program. Free resources, like white papers and guides. New training opportunities.

Whitepaper 75

Whitepaper Customer loyalty Education eBook 75

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. The tool has ready-to-use templates with customizable fields, including motivations and frustrations, to help you identify your ideal customer. Like breakfast preferences and interest in loyalty programs.

PR 103

PR Customer loyalty User-Generated Marketing 103

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109