Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 96

Whitepaper eBook SEO Education 96

Hubspot Marketing

SEPTEMBER 27, 2023

These insights allow marketers to optimize the landing pages and improve the customer experience for better website engagement. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. Whitepapers should provide unique insights and industry analysis on different subjects.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

Rock Content

APRIL 24, 2023

It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. With so many content creation platforms, it’s vital to do your research and choose the best platform for your content marketing strategy.

Place 72

Place Whitepaper Finance Price 72

Lynton Web

APRIL 6, 2023

The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed. Here, they may find gated content or a form asking for more questions in return for a helpful ebook, whitepaper, or product demo.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Advertising 98

Rock Content

DECEMBER 14, 2023

This will help you stay ahead of the trends and fix non-performing marketing assets. Build a content marketing strategy If you don’t have a content marketing strategy, now is the time. Build budget-friendly content around the keywords, and find ways to put it in front of your potential buyers.

SEO 70

SEO Whitepaper B2C eBook 70

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed. The following are six key examples to consider.

Whitepaper 85

Whitepaper Finance Copywriting Law 85

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. The main goal of email marketing is to get customers to take action. Get Customers to Take Action.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Marketing Insider Group

AUGUST 22, 2016

With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? The post Improve Your Content Marketing Strategy With These 7 Tips appeared first on Marketing Insider Group.

Marketing Strategy 61

Marketing Strategy Content Marketing Whitepaper eBook 61

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Do Co-Marketing.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Marketing Insider Group

JANUARY 3, 2023

You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Google knows the value of relevant content, and so do your customers. This builds the trust mentioned above and helps your business stand out. Educational content is helpful content.

Customer 136

Customer Whitepaper eBook Education 136

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly.

Whitepaper 123

Whitepaper User-Generated Transform Marketing 123

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 103

CRM Whitepaper Marketing Marketers 103

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Search Engine Land

AUGUST 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 94

Digital Marketing eBook Email Marketing Communications 94

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Knowing this, the agency could create knowledge-based lead magnets for influencer #1, focusing on ebooks and knowledge libraries. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Scoop.it!

OCTOBER 6, 2022

With delivering a seamless customer experience topping marketers’ priority lists, now, more than ever, brands are slowly, but surely, getting into the practice of combining social media with their other marketing channels to craft meaningful cross-channel opportunities. . Read on to find out! Wrapping It Up.

Whitepaper 84

Whitepaper Shipping eBook Email Marketing 84

Rock Content

JUNE 30, 2020

This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals. This is a specially good strategy for people and businesses with an affiliate marketing strategy. Interactive ebooks. How’s the interactive content scenario?

Whitepaper 80

Whitepaper eBook Transform User-Generated 80

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Hubspot Marketing

OCTOBER 25, 2023

In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Download an ebook. You can add the page length of the whitepaper you offer, mention a specific discount, or list the numerical impact or benefit of a particular resource you provide.

Whitepaper 112

Whitepaper Copywriting User-Generated PR 112

OnPassive Marketing

OCTOBER 1, 2022

Lead Generation: Creating a lead magnet such as an ebook or white paper can help capture leads from potential customers interested in your products or services. Email Marketing: Sending targeted emails to your list of subscribers can help you generate sales and grow your business.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar. Shouldn’t white papers be gated? How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? Can you talk more about gated vs. ungated.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

OnPassive Marketing

OCTOBER 11, 2022

These lead magnets can be in the form of PDFs, eBooks, white papers, or even webinars. For example, you can use Leadpages to create “lead magnets” for potential customers in exchange for their contact information.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Martech

JUNE 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 87

Digital Marketing eBook Email Marketing Marketing 87

Exposure Ninja

DECEMBER 3, 2023

Instead, you can create a big piece of broad content , like a white paper or eBook. Underwhelmed by your digital marketing agency? Learn when it's time to change Download this eBook The Impact of PPC PPC is going to be another way to increase website traffic in 2024. It doesn’t have to be like that.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Duct Tape Marketing

JUNE 7, 2015

It is completely customizable, flexible and is the base for all of your marketing efforts in the modern world. But even with a powerful website and a content marketing strategy, most websites don’t instinctively collect leads on their own. Another strategy is to offer an eBook or White Paper in exchange for the information.

Whitepaper 71

Whitepaper eBook Advertising Advertisers 71

Exposure Ninja

NOVEMBER 3, 2023

Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. Tripwire Product Example We worked on a digital marketing strategy for a hearing clinic whose high-value service was providing hearing aids for people with hearing loss.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. At the end, a CTA offers the download of a whitepaper and captures the user’s contact information. To do this, Kapost created an ebook, but not just any ebook.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy.

Influencer Marketing 98

Influencer Marketing User-Generated Key Performance Indicator Analytics 98

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

You may have used content in other marketing initiatives or for your broad-based marketing strategies, but with a few key techniques, you can create scalable content that supports your ABM programs across the entire customer lifecycle. Can you up-level the messaging on a whitepaper to speak to an executive versus a practitioner?

Thought Leadership 134

Thought Leadership eBook Whitepaper Education 134

OnPassive Marketing

JULY 10, 2022

Content marketing is a strategy that involves creating, distributing, and promoting content online. The content can be written in various formats, including blogs, ebooks, videos, articles, white papers, etc. Content marketing aims to increase the visibility and awareness of a company’s products or services.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Sprout Social

JULY 1, 2021

These four SEO types combine to create your SEO strategy at a high level. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. What is the difference between B2B & B2C SEO?

SEO 123

SEO B2C PR Whitepaper 123

Rock Content

SEPTEMBER 17, 2020

Ebooks , white papers , and interactive content are helpful in this first moment. When the lead arrives at your base, keep them close by using an email marketing strategy. Valuable content is always important. For a start, it will help capture new leads. Offer new content, discounts, and an exclusive newsletter.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75