Sprout Social

JANUARY 25, 2023

How to use the framework: To start thinking through the five forces, the first step is to zoom out and look at the industry or space your brand is in, which can be clarified by a simple Google Search or look at Yahoo Finance. Start with your users or customers and think through some questions: What else are they using?

Branding 110

Branding Real Estate Law Finance 110

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Use Insider

FEBRUARY 16, 2022

Out-of-context customer data only makes matters worse because it generates misleading insights. At the same time, we are venturing into a new era where third-party cookies have disappeared and it is becoming progressively harder for marketers to ethically understand their customers. Here are some answers from experts —.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

Marketing Automation Platform 116

Marketing Automation Platform CRM Manufacturing B2C 116