Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Over time, those relationships become deeper, which builds customer loyalty and keeps them coming back again and again. With a deeper relationship, you’ll also be able to up-sell and cross-sell to your customers, boosting revenue. You are able to align marketing with sales to track leads properly.

Marketing 134

Marketing Marketers Analytics Customer loyalty 134

Use Insider

DECEMBER 16, 2023

Similar to regular CDPs , eCommerce CDPs are solutions designed to take customer data scattered across disparate sources and bring it together in one place. For example, Insider’s AI-powered intent engine can help you target customers based on their likelihood to purchase, their affinity to discounts, and much more.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Adobe Experience Cloud Blog

JUNE 11, 2014

The chart below illustrates how complex a customer journey can be. Managing all these different touch points, over time and across channels, can be a daunting task. That same positive customer experience can be replicated in digital marketing channels. Why not give your VIP customers an enhanced experience?

Digital Marketing 134

Digital Marketing Customer Journey CRM Retail 134

Use Insider

FEBRUARY 17, 2023

A/B testing , which lets you run experiments across different channels to see which offers produce higher customer engagement and more conversions. To do this, their team (with the help of our Account Management experts) integrated a coupon code overlay for both web and mobile users. And much more.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Use Insider

MAY 18, 2020

CDP in marketing enables you to collect data about each customer across touchpoints and their entire customer journey and store it in a central data warehouse. In short, customer data can include first-party data, third-party data, and behavioral data among others. Customer journeys are rarely straightforward.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Use Insider

NOVEMBER 8, 2023

Higher customer loyalty, retention, and lifetime value (LTV). Personalization lets you deliver relevant messaging, content, and product recommendations through the entire customer lifecycle, which is vital for retaining customers in the long term. Limited marketing stacks. Price drop alerts.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Litmus

NOVEMBER 22, 2022

Instead of sending test emails to any different device your team can get their hands on, you can use an automated pre-send testing solution to view emails across every device and inbox provider –in one place. If your team has to manage it, there’s likely an integration or tool you can use to save time. Learn more.

CRM 86

CRM Customer loyalty Shipping Email Marketing 86

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

Marketing Automation Platform 94

Marketing Automation Platform Thought Leadership Customer loyalty New Technology 94

Adobe Experience Cloud Blog

JUNE 16, 2016

Acknowledging positive feedback promotes a community of sharing and further engagement, and responding quickly and appropriately to negative feedback can increase customer loyalty and retention. These platforms allow you to monitor for brand mentions, hashtags, keywords, or phrases. Be authentic.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Why Content Marketing Is Important. It is, in itself, helping to evolve what customers expect from the brands they interact with.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144