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Causal Research: The Complete Guide

Hubspot Marketing

In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Examples of when you need a GTM strategy include: Launching a completely new product or service.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. The Importance of Having a Go-to-Market (GTM) Strategy Why is a GTM strategy important?

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What Is Market Share & How Do You Calculate It?

Hubspot Marketing

Below are a few strategies your company can use to expand your market share: 1. Lower prices. A great way to compete in your industry is to offer low prices. This is the low-hanging fruit of expanding your market share because consumers typically look for lower cost products. Innovate new products and features.

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Neil Patel

If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. With an MOQ in place, it ensures you’re covering production costs and making a profit. You can apply MOQ strategies in direct to customer circumstances as well. If you do, you’ll end up losing money.

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8 Tips for a Brand Awareness Campaign

Neil Patel

You’re trying to ensure your ideal customers have the right impression of your brand. You want them to associate your company with a particular product or type of service. According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.).

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

This step requires some upfront research, but the success (or failure) of your digital marketing strategy starts here. If you find the right customers, the people are excited to buy your product, then selling is a whole lot easier. You should have a basic idea of the customer you’re targeting. Think about it.