Remove Customer loyalty Remove Marketing Strategy Remove Search Marketers
article thumbnail

The high cost of PPC efficiency

Search Engine Land

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. The pitfalls of overemphasizing efficiency Short-term gains and long-term growth are often at odds in paid search marketing.

article thumbnail

Get up to speed with these automotive advertising tips

illumin

Some audiences and strategies to consider include: VIN-level advertising: VIN-specific advertising is a strategic form of audience targeting through the Vehicle Identification Number (VIN). You can use a mix of marketing strategies from display ads and paid search to Meta and CTV to target shoppers actively researching specific vehicles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 KPIs That Measure Your Marketing Campaign Performance

SMA Marketing

Justify higher CAC for high-CLV customers. Net Promoter Score (NPS) What it is: A measure of customer loyalty based on the likelihood to recommend your brand. Why it matters: Predicts customer retention and word-of-mouth potential. Use the data to: Monitor satisfaction and identify areas for improving customer experience.

article thumbnail

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do?

article thumbnail

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do?

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?