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Why First-Party Data is Critical to Ad Campaign Success

Customers.ai

A study from Google showed 75% of people expect the removal of third-party cookies would have a significant impact on core drivers of performance from audience matching to campaign management to reporting to user acquisition. That personalized messaging means a better experience, more revenue, and even customer loyalty.

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How to Turn Anonymous Visitors into Loyal Customers with Website Visitor Identification

Customers.ai

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It’s something all brands dream of. Don’t believe me?

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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season

Customers.ai

Extend special offers and promotions to your high-value customers and don’t hesitate to ask those same customers for feedback. Take that User-Generated Content (UCG) and turn it into a powerful marketing asset. Important Next Steps See what targeted outbound marketing is all about.

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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it!

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Social media content 3.43

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Boost Customer Retention & Drive Loyalty Beyond the Holiday Season

Customers.ai

Extend special offers and promotions to your high-value customers and don’t hesitate to ask those same customers for feedback. Take that User-Generated Content (UCG) and turn it into a powerful marketing asset. Important Next Steps See what targeted outbound marketing is all about.

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AI Email Marketing in 2023

Customers.ai

By analyzing customer data and preferences, the chatbot can suggest products that are tailored to each individual’s needs. Spotify Courtesy of MIH83 Spotify uses AI algorithms to create personalized playlists for each user based on their listening history and preferences. Every type of customer? The emails!