article thumbnail

How to Become a Fractional CMO

Duct Tape Marketing

The key to successfully managing this type of schedule? Having excellent project management skills and being able to prioritize tasks effectively across all your clients’ projects. Remember, places like marketing events or digital platforms such as LinkedIn can be excellent hubs for building connections.

CMO 73
article thumbnail

Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

Vertical Response

Decoding Price Strategy: The Bedrock of Business Success The world of commerce spins around the axis of pricing strategy. It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers.

Price 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

Those who ultimately succeed will use this year to ensure that they have the data infrastructure and personnel resources in place to capitalize on the opportunities ahead. These are the very basics of technology management; it’s mind boggling. The important thing is that vendors recognize that this is the year to put a plan in place.

Transform 104
article thumbnail

What is customer experience and why does it matter?

Martech

CSAT surveys measure customers’ satisfaction with the product or service they receive from you. NPS is a customer loyalty score derived from asking customers, “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Popular customer experience platforms.

Customer 142
article thumbnail

Customer Service and Success: What they are and why marketers should care

Martech

calls, emails, chats) and makes sure the CSR team provides high-quality customer service. The customer success management (CSM) team advocates for customers, prioritizing their needs and providing a big-picture overview of the customer experience for other teams (including marketing, sales, and CSR teams).