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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Leverage the holidays for customer marketing by speaking to their needs around the season.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. tools and platforms. and ad tech (DSPs, SSPs, ad exchanges, etc.)

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7 Tips for Running Advocacy on a Small Team

Base.ai

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

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Mobile vs. Desktop: Where Do You Convert?

Duct Tape Marketing

I believe it's health and I think financial services as well with regards to the complexity. So landing pages, John Jantsch (12:58): I knew you were going to say that Steve Oriola (13:00): Landing pages would come into play further down the funnel, even in retargeting, even in customer marketing to your own customer base.

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