Customer Marketing Management Marketing Product Marketing 
Base.ai
MAY 3, 2022
As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.
Adobe Experience Cloud Blog
DECEMBER 4, 2018
Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Know the Customer. Sales drives revenue. You’re not alone.
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Base.ai
MAY 3, 2022
Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.
Adobe Experience Cloud Blog
MARCH 30, 2018
We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan.
Sprout Social
MAY 25, 2022
There’s a lot of conversation about the tight talent market right now. Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Marketing teams across industries and company sizes are struggling to find talent. We have roles that we’ve never had before in marketing.
Adobe Experience Cloud Blog
APRIL 25, 2018
Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.
Litmus
NOVEMBER 12, 2021
In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar? We recorded the whole thing. Great question!
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